Your website lives and dies on traffic.
There are various ways to drive traffic to your website with the latest being online video websites.
Yes, YOUTUBE and similar sites has evolved from a place where friends and relatives could upload personal videos to a marketing colossus.
It has become commonplace for business owners to utilize video websites for product promotions.
A great aspect of this promotion method is that it does not require a lot of money or video expertise.
Lack of video production expertise is an advantage here because you want to promote your business to the best of your ability but you don't want to appear too canned or hyped. You don't want your videos to look like spam.
Here are some tips that will help improve your video's effectiveness.
1. Promote the product or service you sell in a friendly and knowledgeable manner.
Show samples of your products or services in a down home manner just as you would if you were talking to them in person.
2. Talk about what you are selling.
This sounds simple but sometimes you might get more interested in how you present the video and forget about focusing on the product or service you are selling.
3. Give a little history of the product or service.
Explain how long you have been selling the product or service and how you decided to offer the particular item.
4. Don't overdo the sales pitch.
Although you will want to promote your online website and the products you are selling, you will also want to keep your video as general as it can be.
Otherwise it may look like increasing your sales is the only goal of your video.
This may be the case but you don't want to alienate the prospect.
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